MERCY & MUSE STUDIO
Copywriter & Content Strategist
Copy and content strategy for brands with something worth saying.
I'm Jordyn Gent, a copywriter and content strategist with 8 years of experience writing website copy, email, and content that helps brands sound like themselves and gives readers a reason to act. I partner with brands and agencies on ongoing and project-based work.
I'm Jordyn Gent, a copywriter and content strategist with 8 years of experience writing website copy, email, and content that helps brands sound like themselves and gives readers a reason to act. I partner with brands and agencies on ongoing and project-based work.
See My Work →
What I Write
Copy and content strategy, from the first idea to the final draft. I don't do design or templates. I write the words and do the thinking behind them.
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Full-site copy, landing pages, and About pages built around the questions your readers have before they reach out or buy.
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Welcome sequences, launch announcements, seasonal campaigns, and retention emails that keep customers engaged between purchases.
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Brand Voice & Messaging Toolkits that document your positioning, audience, and tone, so every page and every writer sounds like the same brand.
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Editorial planning and keyword-informed blog content that educates your audience and builds organic visibility.
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E-commerce product descriptions and launch messaging that turn ingredients and features into real reasons to buy.