MERCY & MUSE STUDIO
Copywriter & Content Strategist
Copy and content strategy for brands with something worth saying.
I'm Jordyn Gent, a copywriter and content strategist with 8 years of experience writing website copy, email, and content that helps brands sound like themselves and gives readers a reason to act. I partner with brands and agencies on ongoing and project-based work.
What I Write
Copy and content strategy, from the first idea to the final draft. I don't do design or templates. I write the words and do the thinking behind them.
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Full-site copy, landing pages, and About pages built around the questions your readers have before they reach out or buy.
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Welcome sequences, launch announcements, seasonal campaigns, and retention emails that keep customers engaged between purchases.
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Brand Voice & Messaging Toolkits that document your positioning, audience, and tone, so every page and every writer sounds like the same brand.
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Editorial planning and keyword-informed blog content that educates your audience and builds organic visibility.
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E-commerce product descriptions and launch messaging that turn ingredients and features into real reasons to buy.
ABOUT
Hi, I’m Jordyn
My background is in journalism. I have a Master's in Journalism and Mass Communication, and that training taught me to research deeply, ask the right questions, and tell a story people want to finish.
I've spent 8 years in marketing and content strategy, including leading a creative team. I've written for brands in beauty, wellness, interior design, wedding photography, and employee benefits. Each one had a different voice, and each one needed the words to do a different job.
My best work happens where strategy meets execution: building a content engine from scratch, launching a product, or helping a founder put into words why their brand is worth caring about.
Selected Work
CASE STUDY 1
The Benefits Group
Employee Benefits Brokerage · Brand Voice & Full Website Copy
I built a Brand Voice & Messaging Toolkit first, then used it to write the full site: homepage, about, a dedicated page for each solution, resources, and client support. The copy turns complex benefits topics into clear language and guides prospective clients toward an inquiry.
CASE STUDY 2
Elevate Design Studio
Custom Cabinetry & Interior Design · Full Website Copy
I wrote eight pages and subpages from an approved sitemap, one page at a time, with stakeholder review built in. The copy carries the same craftsmanship and care as the studio's work, with no generic industry phrasing.
CASE STUDY 3
Hope Soap
Plant-Based Beauty & Wellness · Email, Blog & Product Copy
I built a connected content system for a founder-led brand: email campaigns from the ground up, educational blog content, reworked product descriptions, and launch messaging. During our work together, Hope Soap grew from online-only to a physical storefront.
CASE STUDY 4
Juno by Julia C. Vona
Wedding Photography · Website Refinement & Destination Landing Pages
I refined the core website copy against the client's marketing strategy document and wrote two new destination wedding landing pages. The work kept a South of France–first positioning consistent across the site.
How We Work Together
Ongoing Content Support
A monthly partnership for brands and agencies that need consistent email, blog, and website copy from a writer who already knows the voice.
Project-Based Copy
Defined projects with a clear scope, like a website copy suite, a brand voice toolkit, or a launch campaign.
Agency Contract Work
Reliable copy and content strategy support for agencies that need a skilled writer on client projects.
Pittsburgh, PA · Working with clients everywhere
Let's Work
Together
Need a writer who brings strategy and thoughtful execution to the work? I'm currently booking ongoing and contract copywriting projects with brands and agencies.
