Forme Studio

Brand Strategy + Design

Forme Studio is where mindful movement meets modern femininity. This boutique Pilates brand empowers women to move with intention, grace, and strength—through every season of life.

Our intention behind this design was to capture the studio’s balance of softness and structure. We achieved this by pairing a fluid, high-contrast serif with a clean geometric sans-serif, complemented by a muted, calming color palette. The visual identity is minimal yet expressive—mirroring the studio’s mission to create a space that feels both refined and restorative.