Ready to elevate?

Let’s uncover what sets you apart and translate your story into intentional, impactful design. Together, we’ll build a brand that feels deeply personal, confidently you, and impossible to forget.

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The Mini Muse

A foundational brand identity for brands ready to grow with clarity, beauty, and confidence.

Just getting started? Or need a cohesive brand in a short timeline?

The Mini Muse is the perfect place to begin. This streamlined package includes everything you need to step into your brand with confidence and consistency, without the overwhelm or over-investment.

  • Brand Strategy Presentation: Go over research and creative directions before anything is designed.

  • Moodboard & Visual Direction: A curated visual concept that sets the tone for your aesthetic and guides the design process.

  • Custom Color Palette: A unique blend of primary and accent colors tailored to your brand’s tone and audience.

  • Typography Pairing: Hand-selected fonts that align with your brand voice—elevated, timeless, and cohesive.

  • Logo Suite: Primary Logo, Secondary Logo, and Submark

  • Brand Style Snapshot: A one-page quick-reference guide with all your colors, logos, and fonts—so your brand stays consistent across platforms.

  • Final Files: Delivered in high-res formats for print and digital use (SVG, PNG, JPG, PDF).

1 Concept // 2 Revisions

What’s included

STARTS AT $1,200 | Timeline: 2-4 weeks

payment plans available

A woman with dark hair styled in braids with a high bun, wearing hoop earrings, a black blazer, and a patterned scarf, looking thoughtfully out a window.

The Mini Muse is made for you if...

  • You're just starting and want to launch with confidence (not Canva chaos)

  • You’ve outgrown your DIY brand and crave something more cohesive

  • You want to work with a creative partner who values purpose and polish

The Full Muse

Your complete, strategic brand identity designed to create deep connection and lasting impact.

The Full Muse is for brands who want a cohesive visual identity plus strategic assets that help them stand out, connect deeply with their audience, and confidently grow. Built on a foundation of brand strategy and elevated design, this package equips you with all the essential tools you need to build a remarkable brand presence across digital, social, and print.

What’s included

  • Brand Strategy Presentation: A deep-dive session + document that unpacks your brand’s values, voice, audience, and positioning to guide every design decision.

  • Moodboard & Visual Direction: A carefully curated visual concept setting the tone and inspiration for your brand’s aesthetic.

  • Custom Color Palette: Thoughtfully selected primary and accent colors tailored to your brand’s unique personality.

  • Typography Pairing: Handpicked fonts that balance timeless elegance and readability.

  • Logo Suite: Primary Logo, Secondary Logo, and Submark

  • Collateral Assets / Social Media Templates
     Choose two essential assets tailored to your business needs, such as:

    • Business card design

    • Instagram post/carousel template

    • Email newsletter header

  • Brand Guidelines: A comprehensive, easy-to-use guide detailing your logo usage, color codes, typography rules, and imagery style to keep your brand consistent as you grow.

  • Final Files: Delivered in versatile formats for print and digital use.

STARTS AT $2,200 | Timeline: 4-6 weeks

payment plans available

Woman in a white bathrobe and towel on her head applying moisturizer to her face in front of a mirror.

The Full Muse is made for you if...

  • You want a fully strategic brand experience with design assets to launch or elevate confidently

  • You’re ready to invest in professional tools to build a cohesive, premium brand presence

  • You need brand collateral that works across social media, print, and digital with ease

Add-Ons &

Ongoing Support

  • Get a set of 5-10 fully branded, editable templates (Instagram posts, stories, or reels covers) that keep your feed consistent and on-brand, saving you time while boosting engagement.
    Delivered as Canva templates for easy DIY updates.

    $150

  • Elevate your client communications with a coordinated stationery set including:

    • Business cards

    • Letterheads

    • Email header and signature design

    • Posters/Flyers

    Custom-designed to reflect your unique brand personality and professionalism.

    $450

  • Simplify your marketing with consistent, expert content and design support tailored to your brand’s needs.

    1. Ongoing Content Creation - $350 per month

    • Content aligned with your brand voice and visual identity

    • 8 custom social media assets per month

    2. Graphic Design Support - $300 per month

    • Graphic design support for small ad hoc projects (up to 5 assets/month)

The Process // What You Can Expect

  • Step One // Welcome to the Studio!

    After we align on your proposal and contract, and your deposit is complete, your project is officially on the calendar — welcome! You’ll receive access to your private client portal, where you’ll find timelines, next steps, and everything you need to feel supported from day one.

  • Step Two // Strategy & Creative Direction

    We start with an in-depth brand questionnaire to uncover your story, vision, and goals. From there, we dive into research — exploring your industry landscape, ideal audience, and unique positioning. We’ll then craft a strategic foundation and creative direction board to guide your new brand identity.

  • Step Three // Design & Refinement

    With your approved direction, we move into design. This is where your story comes to life visually — from logo concepts to color palettes and typography. You’ll receive beautifully presented concepts and two rounds of thoughtful revisions to make sure every detail feels true to you.

  • Step Four // Launch & Celebrate

    Once your final designs are approved, we prepare your brand guidelines and deliver all final assets, fully organized and ready to use. We’ll also walk you through how to implement and share your new brand with confidence. Then, it’s time to celebrate! Your brand is ready to be seen.

FAQs

  • Payments for our branding packages are broken into either 2 or 3 parts depending on your needs.

    2 payments: 50% upfront, 50% upon delivery of final files

    3 payments: 40% upfront, 30% mid-project, 30% final payment upon delivery

  • We specialize in partnering with woman-owned fashion, beauty, and wellness brands. We love working with founders who are passionate about their story and ready to create a brand that feels deeply personal and impactful.

  • Not at all — that’s what we’re here for! Our brand strategy phase is designed to uncover your story, clarify your vision, and translate it into a brand identity that feels true to you.

  • Absolutely! We are based in Ohio but love working with clients all over. Please reach out!

  • Currently, we only focus on brand strategy and identity design. However, we’re happy to recommend trusted website designers and collaborators to help you bring your new brand to life online.

  • We prioritize full brand identity projects, but we do offer smaller design support through add-ons and retainers for past clients or select cases. Reach out and tell us about your needs — if we’re a fit, we’ll create a custom proposal for you.

  • We will always provide you with the reasoning behind our design decisions. Our design reflects what we believe is the best direction for your brand based on your questionnaire, the brief, and the creative direction. If you still don’t feel like the design we provided is the right fit for you, we will go back and create a new direction for you. This process requires us to charge an additional fee.

  • No, Mercy & Muse Studio believes in the power of comprehensive branding and how it is the key to a successful business. A logo is just a small piece of a brand identity. Our brand design service includes a logo suite, typography style guide, color palette, and brand guidelines, all backed by a brand strategy that's unique to your brand.