Wardrobed by Wellsley

Brand Strategy + Design

Wardrobed by Wellsley (WbW) is where effortless style meets intentional curation. This wardrobe styling brand empowers clients to dress with confidence, authenticity, and ease, blending timeless pieces with modern sensibilities for looks that feel as good as they look.

Our intention behind this design was to capture the elevated yet approachable nature of the brand while reflecting its focus on versatility and individuality. We achieved this through a bold decorative display logotype and a unique color palette inspired by classic tailoring and everyday textures. The result is a visual identity that feels editorial yet relatable — perfectly aligned with Wardrobed by Wellsley’s mission to help clients step into wardrobes that truly reflect who they are.