Project Overview - Eden Skin Bar
Eden Skin Bar came to Mercy & Muse with a simple goal: to have their brand feel as intentional and restorative as the experience they provide. Their treatments were high-end and deeply transformative, but their visual identity told a different story — one that felt generic, sterile, and easily lost in a sea of minimal spas.
They needed a brand that could capture the feeling of renewal — something modern yet timeless, warm yet elevated — a brand that felt like a breath of fresh air.
Package — The Signature Muse
Full Brand Strategy
Full Logo Suite
Curated Color Palette
Font System + Usage Guide
Custom Brand Packaging
Social Media Launch Assets
Brand Guidelines PDF
Services
The Strategy
Our approach began with emotion before aesthetics. We built the brand around the concept of restoration — inspired by the Garden of Eden as a metaphor for new beginnings and natural balance.
The strategy focused on three key principles:
Simplicity with depth – a minimal design system that carries meaning in every detail.
Calm confidence – a tone that speaks softly but leaves a lasting impression.
Inclusive luxury – positioning Eden as a sanctuary for all, not just a spa for women.
We developed a complete brand identity system, including tone of voice, color palette, typography, product packaging, and launch messaging — all designed to evoke serenity and sophistication.
Visual Direction
The Eden identity draws from organic textures, soft light, and tonal balance.
Color Palette:
Slate (#334047) — grounding and tranquil
Eden Clay (#692f29) — rooted warmth and depth
Pure Sand (#e3ddd5) — softness and renewal
Clay Rose (#ae7f6c) — subtle radiance and natural warmth
Typography:
Le Jour Serif — a sculptural serif for elegance and emotion
Codec Pro — a clean modern sans for balance and clarity
Together, they create an atmosphere of calm sophistication — a brand that feels tactile, modern, and restorative.
The Outcome
Eden Skin Bar now stands as a brand that mirrors its mission: restoration through intentional design. Every element from their Illuminating Cleansing Oil packaging to their digital presence reflects the serenity of their studio and the confidence of their craft.
Clients now describe Eden as a place where renewal feels effortless — a testament to how aligned branding can elevate not just perception, but experience.
“I wanted Eden to feel like a refuge. Modern, calm, and meaningful. Mercy & Muse understood that vision completely. Our rebrand didn’t just change how people see us; it changed how our clients feel when they walk in. It’s everything I imagined and more.”
From Inspiration to Action
You’ve seen what’s possible.
Now it’s your turn.
If you’re ready for a brand that attracts aligned clients, opens new doors, and gives you the freedom to lead — let’s build it together.