Project Overview - Edit Hair Studio
Edit came to Mercy & Muse with advanced color skills but a brand that positioned her like every other colorist. She'd developed a proprietary technique that allowed clients to go 4-6 months between appointments — but potential clients didn't understand the value until they experienced it. Her Instagram was filled with transformation photos, yet she was still attracting discount-hunters chasing trendy colors who'd ghost after one visit.
She needed a brand that positioned her signature method as the solution for busy professionals tired of high-maintenance color — one that attracted clients who valued their time and understood that going longer between appointments was actually premium service, not budget work.
Package — The Full Muse
Full Brand Strategy
Full Logo Suite
Curated Color Palette
Font System + Usage Guide
Website Design
Social Media Launch Assets
Brand Guidelines PDF
Deliverables
The Strategy
Our approach centered on positioning Edit's proprietary technique — The Seamless Method™ — as a signature system that transforms color from a time-drain into a strategic investment. We built the brand around the insight that busy professionals don't want to think about their hair every 6 weeks.
The strategy focused on three key principles:
Method as differentiator – positioning The Seamless Method™ as a specialized technique that requires advanced training most colorists don't have
Time as luxury – reframing "low maintenance" from budget positioning to premium benefit for women who value their time
Intentional design – emphasizing that the grow-out phase is planned, not neglected — it's supposed to look this good at month 4
We developed a complete brand identity system including method naming, service structure, visual identity, messaging framework, and launch strategy — all designed to attract clients who understand that less frequent appointments at higher prices is actually the premium choice.
Visual Direction
The Edit identity draws from editorial photography, natural textures, and sophisticated simplicity with a refined, timeless elegance.
Color Palette:
Luxe Linen (
#F7F3ED) — clean sophistication and breathing roomChampagne Veil (
#E7D4B8) — warm elegance and approachable luxuryAntique Sage (
#857861) — organic depth and natural refinementMulberry Noir (
#48252F) — rich sophistication and editorial depthVelvet Ash (
#29281E) — modern contrast and grounded luxury
Typography:
Tan Angleton — an elegant serif with editorial sophistication and timeless appeal
Inclusive Sans — clean, approachable sans for clarity and warmth
Together, they create an atmosphere of effortless sophistication — a brand that feels like natural light on perfectly undone hair, editorial yet approachable, premium through simplicity.
The Outcome
Edit now operates as a brand built around her signature method. Her Instagram bio leads with "Creator of The Seamless Method™" and "4-6 month color cycles," immediately attracting clients who value time over trends. Her service descriptions justify $450+ color appointments by emphasizing the extended longevity and strategic design.
Clients now pre-book their next three appointments at booking, understanding they're investing in a method that saves them 3-4 salon visits per year. The brand attracts exactly who she wants: busy professionals who'd rather pay more to visit less.
“I was drowning in clients who wanted constant touch-ups and trendy colors that’d be outdated in three months. My technique was designed for the opposite — strategic, timeless color that gets better as it grows. Mercy & Muse helped me position my method as premium service, not lazy upkeep. Now clients understand before they book that this is about valuing your time, not cutting corners.”
From Inspiration to Action
You’ve seen what’s possible.
Now it’s your turn.
If you're ready for a brand that attracts clients who pre-book months out at premium rates — let's build it together.