Project Overview - Wardrobed By Wellsley
Wardrobed by Wellsley came to Mercy & Muse with a vision — to transform the way people see personal style. Wellsley had built her reputation on intuition, empathy, and an incredible eye for storytelling through fashion, but her visual identity didn’t reflect the sophistication of her process.
WbW needed a visual and verbal identity that communicated what words alone could not: that getting dressed isn’t just about clothes — it’s about coming home to yourself.
Package — The Signature Muse
Full Brand Strategy
Full Logo Suite
Curated Color Palette
Font System + Usage Guide
Social Media Launch Assets
Brand Guidelines PDF
Services
The Strategy
Our approach began with emotion before aesthetics. We built the brand around the concept of self-expression through storytelling — inspired by the belief that style is not surface, but a reflection of identity, confidence, and becoming.
The strategy focused on three key principles:
Tailored authenticity – a brand system designed to honor individuality while maintaining timeless sophistication.
Effortless confidence – a tone that feels inviting yet refined, speaking with ease and quiet authority.
Editorial elegance – a visual direction inspired by luxury fashion, blending clean minimalism with human warmth.
We developed a complete brand identity system, including tone of voice, color palette, typography, and digital touchpoints — all designed to reflect the emotional depth and intentionality behind Wellsley’s process of helping clients feel seen, celebrated, and fully themselves.
Visual Direction
The Wardrobed by Wellsley identity blends modern editorial design with intentional contrast, mirroring Wellsley’s ability to balance individuality with sophistication. The palette and typography work together to evoke confidence, warmth, and refined artistry — the feeling of walking into a perfectly tailored moment.
Color Palette
Midnight Navy (#0A253D) – depth, confidence, and quiet strength
Plum Smoke (#3D0530) – creative depth
Chartreuse Olive (#8B8D28) – a bold, unexpected accent symbolizing individuality and self-expression
Burnt Sienna (#913A08) – warmth, grounding, and timeless sophistication
Lavender Mist (#B89EC8) – intuitive softness and emotion
Linen White (#FFFCF9) – balance, clarity, and light
The mix of dark foundations and soft accents mirrors Wellsley’s philosophy: effortless confidence with a hint of the unexpected.
Typography
Baur Bodoni – a sculptural serif for headings, exuding confidence and timeless editorial style
Poppins – a modern sans-serif for body text, offering clarity, accessibility, and understated balance
Together, the typography and color system create a brand world that feels elevated yet personal — clean lines, soft contrast, and a quiet boldness that captures the essence of Wardrobed by Wellsley.
The Outcome
Wardrobed by Wellsley now stands as a brand that feels like its founder: grounded, graceful, and effortlessly confident. The new identity reflects the emotional core of her work — helping people embrace who they are and express that through how they show up.
From the website copy to the photography direction, every detail communicates a story of confidence, transformation, and authenticity.
The result? A brand that feels like stepping into your best self — one thoughtful detail at a time.
“Jordyn listened well, answered questions, and displayed exceptional expertise. Everything was thorough, well researched, and presented with excellence. I learned a lot from our discussions and have a better sense of what good branding is. I will be leaning on Mercy & Muse moving forward.”
From Inspiration to Action
You’ve seen what’s possible.
Now it’s your turn.
If you’re ready for a brand that attracts aligned clients, opens new doors, and gives you the freedom to lead — let’s build it together.